How Digital Fashion Became a Thing Everyone Wants to Do
If you understand the need for newness in your social media presence, more precisely on Instagram, then you are the perfect customer of digital fashion.
Digital fashion is driven by the need to have clothes that look real, fit you like physical clothes but exist only as pixels and programs.
There has been a clamour to have sustainability in the fashion industry, both in terms of resource management and its carbon footprint. With digital fashion stepping in, the cost to produce is much lower, and lesser waste at the consumer end.
In fact, globally, the trend to buy new clothes only for a new Instagram photo is growing. Returns are made immediately after the photo is clicked and the person gets digital validation in terms of likes. Digital clothes are here to resolve this problem of returns after one use.
So are digital clothes unreal? Admittedly, digital clothes are a 3D manifestation of clothes that a person can wear in his digital life. Think of them as clothes that you can wear in your social media posts or for your digital avatars. In fact, it is possible to build a wardrobe using only digital clothes.
How do you buy digital clothes then? There are companies that specialise in and sell digital fashion. If you are wondering about a fit, all you need to do is upload your photo and your well-fitted digital clothes would be ready for your online presence.
Digital fashion has already moved from the stage of education of the new concept to adaptation. Reasonably priced street inspired digital fashion is already available for the ‘masses’. Digital fashion is not just hyper futuristic design but also with perfectly urban vibes that seems ‘wearable’.
You might wonder, what is the point of it all? But for generation Z, where social media and a digital presence is an extension of the ‘real’ world, improving on the aesthetics is a valid reason to invest in digital fashion.
The fact that the new generation is also very environmentally conscious, pushing for sustainability, demanding products that have a low carbon footprint, digital clothes seem like a brilliant idea.
It is the merging of design sensibilities with creative possibilities that can help people lead richer and more fashionable lives in the online space without worrying about pollution or the adverse effects of fast fashion.
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