Wondering how you can stand out from the crowd and focus on getting your name out there? Whether you are an entrepreneur, or influencer, run a business, or are an employee, getting more attention to your work is the key to the success of your career. 

There are several strategies to go about it- be it traditional, social media, or with the help of content marketing tools. And the best marketing tool is always a combination of these practices.

Let us discuss five such easy ways to market yourself successfully

Good Ol’ Word-of-Mouth Marketing

Nothing beats meeting people in person. You get to put a face on a name or email, make and grow connections, and build awareness of your brand through this direct marketing method. This will generate natural discussions about yourself, get people to talk about your product or brand in a more innate and familiar manner, and get referrals. Thus, through word-of-mouth marketing, you get to be part of a community thereby building loyalty, credibility, and trust. 

Put it Out There!

Your work is the best marketing tool. Create more of your product and put it for the world to see.
If you are a blogger, write more blog posts. If you are an Influencer, create more videos for YouTube and Instagram, or learn and research about real-time topics and people in your industry to make the best use of Twitter. You can build credibility by sharing your thoughts publicly through LinkedIn, Quora, or submitting to a digital newspaper.
Of course, quality over quantity is the motto to follow. However, the more you make, the more you improve and the greater the chances of being seen and discovered.

Write eBooks

Times have changed and today you can be a published author in the blink of an eye. If you think you are an expert in your field, be it cooking, gardening, business, travel or just about anything, create an ebook easily and for free. Write your book segregated into chapters in a word document with or without images, convert it into a PDF, edit, review, and spell check and you have an ebook on your hands. You can either post it on your blog, offer it to e-newsletter subscribers, or also get it self-published on Amazon.

Conduct Workshops

Create small informational sessions focusing on one or two topics relevant to your niche. You can find a local or online space for it and promote it on social media and in e-newsletters to reach the audience. This builds authority and shows people that you can help them be successful too. You can either provide them free or for a nominal fee and also partner with other businesses to gain more attention.

Podcasts

Podcasts are like being part of a chat show. It has got tremendous potential and it can blow up pretty quickly, if not already done. You can interview experts or be a guest or simply share your story anytime. Podcasts are an excellent marketing tool to establish expertise and build brand awareness.

We hope you would leverage these easy and cost-effective ways to market yourself to get your name out there and create more opportunities for yourself.

Share with us your thoughts on what has worked for you when it comes to marketing yourself.