Marketing Strategies for self-published authors are possible now
It’s quite some time now that self-publishing has gained popularity giving ample confidence to budding authors. As an author, all important decisions hold your approval and you are the sole owner of every little detail that your baby book demands. Although, you are responsible for writing manuscripts to publish and cherish the hard copy in your hand, marketing your book and sustaining its sale is an area of expertise. But marketing strategies for self-published authors are possible now provided you do it the right way.
Who’s interested in self-published authors?
It’s a commendable job that you have published your book and it’s ready to be in the market but have you researched who wants to read it? Not everyone would be interested in your book so the first step is to look out for your target audience and note down their preferred format for reading and the platforms they search a book. Once, your target audience is set, you can create a list to promote your book.
A content marketing plan is essential
Make a list of your creative assets like blogs, social posts, videos etc. and distribute it well in your promotional calendar. Decide in advance how much time a particular asset needs to come into action and deliver its advantages. This calendar will help you in promoting your book and knowing the cost of all promotional activities when done within the prescribed time limit.
A media coverage plan directs your marketing
Your social presence proves your love for the book. Plan social media coverage on the launch of your book and let the whole internet know you are a self-published author. Activate your accounts on various social platforms and keep updating them regularly. Your audience is interested to know what’s upcoming with your book so give them fodder to enjoy.
Partnerships enhance your marketing further
Book marketing is a kind of partnership with other related companies who would be beneficial in talking about your book. You can’t sell to only one publisher and sit back dreaming of profits. You need to be present at different literary events, business conferences and let other companies know the genre of your book and how it can be beneficial for their audience. Cross-promotion will add more sales to your book and social awareness.
Build a community
Doing it all alone demands too much from you leaving you tired at the end of the day. The best solution to this is joining a community like Blogchatter. It helps you with like-minded authors, bloggers and infinite ideas to promote your book. They have specialised campaigns for book promotions under the banner of BookChatter that helps you in highlighting your strong aspects as a content creator.
The strategies are limitless. You just have to pick up the best and plan. Now self-publishing is a boon to authors. You may know more here
