Blogging is dead…Is it really?

People outside the world of blogging would seem confused at the idea of it being alive and thriving. What is blogging? Why do we even need it? It might be limited to a hobby, they’d say. But 3.5 billion Google searches per day say otherwise. More than a billion questions are asked each day. The answers show up in the form of blog posts and other forms of content! People are consuming way more content now than they did 10 years ago. Blogging is very much alive indeed. What of course content creators need to constantly review and brush up on are the strategies and business models. This helps keep up with the fast-paced world. Because, although blogging is nowhere near dead, it is definitely changing and so is social media.

Creating fresh and unique content

No matter what changes, this golden rule remains the same. Unique content will always have a place in the market. We cannot stress enough how important it is to add your personal voice and a sprinkle of some magic that is story-telling to your pieces. A piece that is resourceful, has credibility, speaks a little of your personality, and is functional with a call to action for your readers will keep people hooked. Find more creative tips on blogging here.

Don’t shy away from SEO

SEO puts you ahead of the game and gives your content the limelight it deserves. The right keywords when used helps Google recognize your page and prioritize it, naturally getting you more visitors. Here are some tips to get you started on SEO in a very simple way.

Positioning yourself as a thought leader

Be it your business, your writing journey, or building your field as a brand, blogging positions you as a leader because written articles instantly show that you know what you’re talking about- you’re a professional. The more experience and knowledge you share, the more it markets your skills to the industry thereby letting your audience rely on your content for much needed information.

Longer shelf life

When we’re scrolling online, our attention span is less. We may consume content but forget about it later on. That’s why the content that is evergreen on your blog can be repurposed into various forms- videos, attractive snackable creatives for social, podcasts, or snippets in your weekly/monthly mailer. Getting creative and rethinking strategies can help you repurpose existing content and increase the shelf life.

Going back to the beginning of this post, think about it, everything you search online leads you to a form of content. People are looking for inspiration, for stories, for opinions, for tips and so much more. Your blog could be one that reaches someone and changes their experience with online spaces.

Be a storyteller, a game changer, be a blogger.