Do you know these tried and true ways to promote your blog?
Blogging is incomplete without its promotion. The world knows about you only through your promotions. When you enter into people’s world through a digital medium they give a glance. This first glance or first 5 seconds decide the fate of your hard work. Blogging is a learning process and every experience teaches you a new lesson. Let’s check these tried and true ways to promote your blog.
SEO is the backbone
The first lesson to learn in blogging is SEO (Search Engine Optimisation) because writing craft comes from within. Nobody teaches you how to write but better the craft. SEO can be learnt on the go or you can take special classes. Optimising your blog post with relevant keywords for Google to pick it up organically adds authority to your name.
Befriend Social Media
You like it or don’t but social media is still your best friend that tries hard to make you visible. But you have to work equally hard. Once the publishing process is done, make a promotional plan. Start to promote your blog on one platform a day to see the response.
Check which platform gives you the highest audience. Stick to it. It’s important to make different copies for different platforms that show your intensity to talk about your work.
Images help in storytelling
Doesn’t an appealing image stop you and you click to read more? Yes because visuals connect better. Attractive images that continue the story of your blog post are fruitful. Find free or paid images on the internet and edit them as per your story.
When you personalize, it shows on your work. Don’t be lazy and pick up any image that’s available in the beginning. Scroll down and search for an appropriate one relatable to your content.
Don’t be shy to talk about your work
Once you are done writing your masterpiece, it’s important to talk about it on the internet and in your social circles. Otherwise, how are people going to know about it? If you shy away to promote your blog then nobody is going to knock on your door inquiring about your latest work.
Create events and invite people offline and then promote online
Meeting people offline and creating a story out of your work is rather important to leave an impression on the audience. Offline events let you perform in front of your readers and they connect with you better. Your brand instantly becomes a human and people are curious about you.
Alongside, use different stories to talk on various social media platforms as talked earlier. It shows your passion for your work and the enthusiasm that you want to see in your audience as well.
Always be open to know new people
Content creators are self-driven people and are mostly happy in their own make-believe world. But in the era of technology, you need to step out of your comfort zone and meet the world outside. Once you meet new people, you will be able to know other creative people, their struggles, achievements and how they face different challenges.
It’s always a learning process to know other people’s success stories and their way of handling situations.
Take criticism in your stride
As much as appreciation is important for your growth, criticism is equally responsible that reflects your weak areas. Check out each point patiently and think about ways to improve. It may be possible that the answer is within you only but you never knew it until your work was challenged.
Remember it’s your work that is criticised and not you. Don’t take it to heart and start improving them early.
Every blogger tries and exercises different ways to promote their blogs. You need to try all the ideas and stick to the ones that benefit you.
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