What is your content philosophy?

In this digitalized era, content is everywhere. Wherever we go we consume content either in the form of entertainment, books, podcasts, campaigns, and many more. One simply can just ignore the most cliched truth that “Content is the King”. And it also has a two-way benefit, right? The one who creates content has the advantage to monetize it and the person who consumes it also gets something out of it, one way or the other. But it is very rare for everyone to like a single piece of content. All of us have different opinions and we are entitled to have them. So, whoever creates content has a responsibility to fulfill at the end of the day. One can’t simply put out anything just because he/she feels like it. Here comes the importance of content vision and mission. There is a lot to be sorted out before you start making your content.

What exactly is content philosophy?

It is indeed a fancy term that in plain sight may instill fear in the minds of new content creators. But no need to fret. It is merely just questions that one has to ask themselves before creating their own content piece. A vital question that one got to address is, what do you want the content to do for you? This is the core objective around which your whole blog or the content you create revolves. It also helps you determine the entire content marketing approach.

Here are a few basic questions on which you can start building up

·       What do you want your content to achieve?

·       What is your core value, like the mission and vision behind your brand?

·       What your brand isn’t?

·       Who is your target audience?

·       What are your brand standards?

This could kick start your journey or if you are in the process of reevaluation.

In our recent discussion with our community about the quote they live by and how it connects to the content they create. Here are some interesting answers.

Choose your battles and choose your platforms, she tries to see which platform works for what content, says Richa Singh. For Atul, Traveling is like reading a book, one who hasn’t traveled, hasn’t turned a page. He always plans to share his learnings and stories based on his travel experiences. For instance, when he recently did a solo drive to Pune. He shared everything on his blog/as a reel. Life is a journey, not a destination – one of Suchita’s favorite quotes. She also adds, her quote was on focusing on the process and not the result. In that sense her content too is about the process she used to reach a certain place

Coming up with principles for your content

This is going to be a rather tough one for sure. Because there is no right or wrong way for it. What may work for you may not work for others. Having a set of principles will give you a clear picture of your approach and how you drive through it. It just helps you put out your best work out there by making the right decisions and focusing on the right thing. Brainstorming will be an effective way to come up with your own principles as you deem fit. But remember don’t create them and just ignore them at last. Be sure to make them a part of your process. Make the best of it as much as you can.

Check out the principles that people of our tribe follow while creating content.

Manali says, A list. ALWAYS! It helps you prioritize and plan out any kind of content. Leha also adds, sometimes it is free flowing and other times she makes short notes that she works on, perhaps even combining older notes. Making notes of even tiny ideas in day-to-day life makes this process easier. And writing value-added content is the key! This helps in the long run, shares Lancelot.

Why cultivate a philosophical approach?

The answer is simple, to keep the course and not derail. People can do a lot of stuff in a lot of different ways. There is no one approach or solution to a specific problem. So, in some situations, you may get distracted easily and second guess yourself by the influence of external factors. Each one of us has been there! Thus, setting up a solid strategy can refrain you from going off-track. This way you can improve the quality of your content to a greater extent too.

This is how having a principle and structure for content creation has helped the people of our community build their brand

So, understand why you are doing what you’re doing.

Build a content strategy, and content philosophy, and follow the course by all means.

Now you are all set to rock and roll. Onwards!

“Without strategy, content is just stuff, and the world has enough stuff.”

–Arjun Basu

You can catch the entire chat we had right here. Also, if you want to share anything on a topic you care deeply for, send us your submission. Here are the guidelines