The Genesis of Blogchatter
A decade ago, Richa Singh (CEO, Blogchatter) was a prominent Indian blogger. She was inspired by how international bloggers seamlessly blended authentic storytelling with brand messaging to create impactful conversations. Realizing that such a platform didn’t exist in India, she envisioned Blogchatter—a space where bloggers, writers, content creators, and readers could collaborate, build their digital presence, and create meaningful, authentic content.
The Journey
Blogchatter began in 2014 as a weekly Twitter chat, trending organically within three months. This early success validated Richa’s vision and attracted brands eager to collaborate. Instead of becoming a traditional marketing agency, Blogchatter identified two key challenges brands faced: siloed and blip and miss influencer campaigns with minimal impact and generic content that lacked authenticity.
What Sets Blogchatter Apart
To address these challenges, Blogchatter adopted a multi-platform, multi-content approach. Campaigns span blogs, videos, and social media, mapping the consumer journey with SEO-optimized and contextually relevant content. To ensure authenticity, the team collaborates with creators, aligning their unique voices with brand narratives. Every campaign is dynamic, with no dull days in the calendar to ensure longer shelf life.
Why Blogchatter?
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For Content Creators: Join a community that supports bloggers, video creators, and social media influencers.
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For Brands:
Trusted by over 100 brands, including Royal Enfield, Abbott, and Mondelez, delivering campaigns that increase share of voice by 35%. -
For Writers:
Publishing opportunities with end-to-end support from ideation to marketing. -
For Readers:
Read, review, and earn through new releases, join book clubs, and win bookish goodies.
Whether you’re a storyteller, creator, or brand, Blogchatter is your platform to thrive.
