After watching Kota Factory, 12th Fail, and Aspirants, I couldn’t stop thinking: What’s the actual strategy to crack competitive exams? That’s when I picked up Kota Calling: Is Plan B Ready? by Deepak Khairha IRAS—a game-changing guide that goes beyond storytelling and dives into real-world tactics. From study hacks, note-making strategies, and memory tools like ATR and the 70:20:10 method, to emotional resilience, lifestyle changes, and even how perfume helps memory—this book covers it all. It’s precise, practical, and surprisingly motivating. Whether you’re a student, parent, or mentor—this is the book you didn’t know you needed. Short, sharp chapters. Deep insights. Real solutions.