SEO and SEM are the key techniques in web marketing. Every entrepreneur or businessman wants more leads to grow the business exponentially so they use various online marketing techniques to attract customers via websites or blogs. In SEO, SEM, and SMO are the most preferred techniques by web owners to grab more web traffic and leads to their business via the website. Nowadays, paid advertising and social Media Marketing are the best online promotion methods. Besides maintaining these activities there are numerous Search Engine Marketing and SEO tools available.