Why The Tanishq Ad Celebrating Interracial Harmony Is Not Offensive

The latest Tanishq wedding jewellery advertisement showing interracial harmony has come under fire, with social media ablaze with #BoycottTanishq tweets and posts. The ad has received flak for allegedly promoting love-jihad and being offensive to Hinduism. Is the call for boycott and Tanishq’s subsequent removal of the ad justified? Let’s discuss it!

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Tina Sequeira

Books & Writing | Education & Career | Life & Lifestyle | Marketing & Social Media | Parenting & Childcare

Tina Sequeira is a marketer and moonlighting writer. Winner of the Rashtriya Gaurav Award (2019) in association with the Government of Telangana for Bhumi (2019), the Orange Flower Award (2017) by Women’s Web, Literoma Nari Samman Award (2020), and GrandQueens Leadership Award (2020) by Lions Clubs International and more, Tina has published over twenty short stories and poems in anthologies and international literary journals. She is also the founder of Write Away, a creative writing workshop. The Tina Edit is among the Top 100 Writing Blogs & Websites for Authors in 2020 in the world and Top 100 Indian Lifestyle Blogs by Feedspot. Find her at thetinaedit.com and on most social media spaces @thetinaedit.

Why The Tanishq Ad Celebrating Interracial Harmony Is Not Offensive

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Tina Sequeira

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