A lot goes into the making of a good video. The sound, the lighting, the content – everything needs to be on point. Your aesthetics will decide whether your viewers will be attracted towards your video and be tempted to click on it, and then stay interested enough to continue watching your entire video.
YouTube revolves around not just the number of subscribers but also the hours for which they watch your videos.
It is true that content is king and matters the most when it comes to creating any piece but once all of that is done, that’s when the real work starts. One has to promote their videos on the right channels and make sure that they reach the intended audience. Videos can be made about a lot of different topics and niches. There is no dearth of how much content is available for a particular topic and this is why marketing of your video becomes important.
What makes you stand out? What makes you different from the rest? Why should the audience watch your videos?
These are questions you should be able to answer once you’ve completed your video and are ready to sell it to your audience.
INTERACTION WITH YOUR AUDIENCE
Your followers and subscribers matter the most as they are the ones that help you build your brand and grow it. It is essential that you respond to comments on your videos. Interaction with your audience is a priority and matters always but especially in the beginning. Make sure to interact with not only the positive comments but also the negative ones. Accept criticism and make a promise to be better and take their recommendations in consideration.
CONSISTENCY
While it is important to maintain consistency, choose a frequency that suits you best and one you’re comfortable with. Stick to this frequency and deliver when the audience is expecting you to.
SEARCHABLE CONTENT
It is helpful to search for trending topics in the beginning of your journey to help build a following but one should try and create content which is relevant and searchable in the long term, not just immediately.
Once the video and the formatting are done, make sure to add highlights in the description so a viewer can quickly get an idea of what the video is about and then make a decision whether to watch it.
SEO and keywords are important not only during the writing of the title and description but also when promoting your video on different social channels.
PROMOTION
A good way to promote your videos is to find Facebook groups that are relevant to your niche or topic. A lot of people with similar interests come together in these groups to support each other and give useful input on what can be done to improve one’s content. Make sure to post each new video in a few of these groups. This is how you’ll be able to drive traffic to your videos.
BLOG EMBEDS
If you’re a blogger, all of our experts suggest embedding your videos in your blog. This will make sure that the traffic that your blog attracts also gets driven towards your videos. Chances are if they love your written content, they will also love your videos and be able to share them in their circles more easily.
CALL TO ACTION
Sankalpita Sharma says it is important to include a call to action in your videos. This will encourage the audience to take an active part in the process and not just be observers. At the end of each video, don’t forget to ask your audience to like and share your video and subscribe to your channels. More subscribers will ensure you get to monetise your channel!
Lastly, in addition to all these tactics, it is important that you post updates about your videos on all your social media channels. Your existing audience is your best asset and one of the biggest factors in ensuring that you are able to increase your reach.
We’re so excited to draw this long productive month to an end and we hope you have been able to learn a lot along with us and our experts.
We’re always ready and available to help you at every step in your journey from blogging to YouTubing, or simply being able to incorporate some sort of video content in your blogs. We hope to keep bringing such endeavours your way. Cheers!
